Douglas Avery remains true to his beliefs about reaching higher, and further stretching one's creative talents. The scope of his work is big, containing a compelling body of work and a combination of different styles of photography including sports action, fashion and photojournalism. Avery's inquisitive camera eye is interesting because it’s uniquely his own expression. His images reflect contemporary culture and aspects of individual behavior. Many of his photographs are about the people, places and waves that drew him to the ocean in the first place.

"Through the years I have always been attracted to the images of beauty, style and timelessness....Surfing has always been part of my life. I found that surfing is and always will be an awareness of health, environment, respect and change. Photography is a reflection of what is in the minds eye, as well as an image of reality."

- Douglas W. Avery